Enjoy Bob Dylan's iconic lyrics in what will be one of the star commercials of the day.
Why are Super Bowl commercials so expensive?
Basically, the Super Bowl is the annual event with the most eyeballs — an estimated 103 million watched last year’s game. While viewers tend to focus their attention elsewhere during commercial breaks of typical TV broadcasts, the Super Bowl is different. The ads are part of the show, and 30 seconds of Super Bowl ad time mean 30 seconds for one brand to have the undivided attention of more than 100 million people.
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